Whiskas

Fall 2025

University of Tennessee

Whiskas was a campaign developed in response to a class brief centered on a major brand perception challenge: many consumers believed Whiskas was harmful to their cats. Our objective was to rebuild trust by refreshing the brand's image and creating a more welcoming, credible, and reassuring identity. Through updated messaging and creative execution, the campaign repositioned Whiskas as a brand that genuinely cares about the health and well-being of pets.