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Cadillac
ADVT Creative Strategy Campaign
Class Project
Date
Spring 2025
About
Looking at research, people were not considering Cadillac as the once, "standard of the world" car it was in the past. I wanted to show consumers that Cadillac was AND still is a true luxury car brand.
Big Idea: Elevate your drive
Positioning Statement: Drive a car that makes the simple things feel luxurious.
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